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The truth about Asian investment banking

September 2003

Consensus-shy Violy starts afresh

by Felix Salmon

Schadenfreude greeted the demise earlier this year of Violy Byorum & Partners. Founder Violy McCausland's uncompromising style had irked those inside and outside the firm. Now she's trying again, this time on her own.


VIOLY McCAUSLAND DOESN'T have a private jet these days. It's not that she doesn't believe in such things, mind: she's adamant that "I believe completely in private airplanes, totally". It's just that she's rather busy rebuilding her company from the ground up at the moment, and the thing that private jets are best at - getting her out and about, meeting potential clients and generating mandates - is not at the top of her list of priorities right now. She's also too busy to use the jet for private leisure. Besides, she can always borrow her friend James Wolfensohn's just about any time she needs it. Violy - one of that select group of people, like Prince or Madonna, who are universally referred to by their first name - knows a great deal about boutiques, and about the differences between them and large Wall Street shops. She now heads Violy &...


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