October 2004
Cash management poll 2004: Size and satisfaction mark a great divide
by Denise Bedell reports,, David Skalinder
Euromoney's annual cash management poll shows surprising results. A familiar group of leading banks continues to slug it out for market share leadership but the names customers rate most highly in qualitative rankings are often not those that lead the quantitative league tables.
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Cash Management poll 2004 |
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IN THE WORLD of cash management, it is not always those with the most highly thought-of products, services or pricing that get the custom – the story is much more complex.
This is a major conclusion to be drawn from this year's Euromoney cash management poll. The international poll draws on the opinions of 1,154 cash managers, treasurers and senior financial officers, whose companies' gross annual sales amount to over $6.7 trillion – more than three times as many respondents as in last year's poll.
Euromoney's poll is split into two distinct sections. The first asks respondents which banks they retain as their lead international cash management provider and shows those that lead the market in terms of numbers of clients, with an adjustment for their size. These are the quantitative rankings.
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